A sticker was put on light switches to demonstrate the effects of climate change. The stickers were produced and applied to switches across New Zealand including hotel chains, cafes, offices, homes and cinemas. Places where the public would have a moment of truth, reminding them to switch off for Earth Hour.

The stickers provided WWF New Zealand with a solution that instantly reminded people about Earth Hour and gave them a reason to switch off. Visits to the WWF website went up 394%. A record number of New Zealand cities took part, including major landmarks. Power consumption across the country was down with the West Coast of New Zealand recording a 13% drop in power usage.