Cannes Lions
M&C SAATCHI ABEL, Johannesburg / STANDARD BANK / 2021
Overview
Entries
Credits
Execution
Standard Bank Corporate and Investment Banking (CIB) is all about partnering with their clients to help their business dreams and goals become a reality.
This commercial is a documentary-style film, set 50 years into the future. It features Charles Ngubane, an agriculturalist, who looks back on the milestones in his career, including when he first partnered with CIB and how they helped him realise his life-long ambitions.
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