Cannes Lions

CHARMIN TOILET PAPER

PUBLICIS NY, New York / PROCTER & GAMBLE / 2004

Film

Overview

Entries

Credits

Overview

Description

During an American football game, the Charmin bear mascot replaces a quarterback's towel with Charmin bathroom tissue. This distracts the player behind him with its softness, causing a delayed game. Charmin ultra. Softest strongest Charmin for your end zone.

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