Youth and social networks are connected to each other. On the one hand, teens want to know and be aware of absolutely everything that happens around them and, on the other, the internet keeps them hooked with a constant flow of information. But what to do to make one brand among thousands of brands become a part of the virtual lives of youngsters? and moreover, to make it relevant to an age group to whom what matters most is to conquer and yield to their impulses.

Chiclets Chat was born under this brand spirit: a Facebook application which allowed young people to send messages to their future conquests in a more fun, immediate way and with all the Chiclets feel.

The method was very simple. Young people accepted our application on Facebook, using a tablet, cellphone or a computer, they logged in and chose one of the preset messages. Afterwards they chose the person to which would send the message, and that was it.

Their future conquests could also reply to the message using the application.

In less than one month the application had 16,621 users with more than 16,000 messages sent by adolescents to their next conquests with fun and definitely in a more Chiclets way.