Cannes Lions

Chat Yourself

Y&R ITALIA, Milan / ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF / 2017

Case Film
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Case Film

Overview

Entries

Credits

Overview

Description

Chat yourself helps you remember by chatting to yourself. We created a chatbot messenger which collects the entire life of Alzheimer’s sufferers and gives them back vital information 24H a day.

We’ve based it on facebook: the life diary that everyone has in their pocket. Thanks to artificial intelligence, the chatbot can understand and chat with sufferers without asking them to learn specific sentences or commands. And with push notifications Chat Yourself helps even without any requests or interaction. We trained the chatbot to answer any possible needs, in real time and everywhere. Chat Yourself improves the lifestyle of Alzheimer’s sufferers and gives back independence to them and their families. Turning the common use of chat, we turned Alzheimer’s sufferers behaviour.

Execution

Use Chat yourself is very simple: just go on Chat Yourself facebook fan page, open the chat from the page, insert your data and start chatting to yourself. We based it on facebook to make simplier a part of data insert, in fact the chatbot can takes some datas from personal’s profiles. We started to work on Chat Yourself on 14Th November 2016, and we launched it on 28/04/2017.

We created the Italian chatbot fan page on facebook: people life’s diary. And after few weeks we created also the international one. Chat yourself is at the moment available in Italian and in English.

Outcome

100% positive sentiment, Topic trend at the launch in related field.

10x engagement rate VS average medical topics engagement rate. Complete coverage in Google search first page the day of the launch. Generalists, health, tech magazines talked about it. First characteristic associable to the tool was credible and actionable. Over 15000 people reached and over 30000 impressions in less than 24 hours without any ADV sponsoring.

10.000 video views in the first few hours organic. 8% page engagement during the launch day. 7x Amplification rate on related field.