Cannes Lions

CHECK UP BRA

DENTSU MEDIA THAILAND, Bangkok / ICC INTERNATIONAL / 2015

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

From the growing number of breast cancer in Thailand, it becomes one of women’s biggest fears. Even they aware of the breast cancer, they often forget to check it. So Wacoal would like their consumers to aware and concern about breast cancer in a friendly way. Let the women to realize a real confidence comes from their health and happiness.

Execution

We would like women to aware of breast cancer by themselves in a simple way. There is a special designed silicone inserted inside a testing bra at Wacoal shop. Once consumer tries on the bra they will feel something uncomfortable inside the bra. And once they take the ball out, they will find the message inside the ball to ask them to care about the breast cancer with instruction of “How to check breast cancer”.

Outcome

The campaign increase 300% awareness and the "How to check breast cancer instruction sticker" becomes a daily use for consumers.

Similar Campaigns

11 items

Getafinder

EL RUSO DE ROCKY, Madrid

Getafinder

2016, GETAFE C.F

(opens in a new tab)