Cannes Lions

CHEER FOR LONDON OLYMPIC ATHLETE OF JAPAN

HARAJUKU SUN-AD CO., Tokyo / MIZUNO / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

We've gathered the cheering messages for Olympic athletes by Web and London Bus, the sticker bus ran around Tokyo and we chorused a supporter's song made by a musician agreeing with this activity.

We made a video of a series of activities and released on YouTube.

Outcome

Many people said that now they have a better impression of MIZUNO and found it closer than before. Feedback: fresh, interesting, positive, surprising, friendly and fashionable were added to the MIZUNO brand.

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