Cannes Lions

CHEERIOS

SAATCHI & SAATCHI, New York / GENERAL MILLS / 2014

Case Film
Film
Case Film
Case Film
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Overview

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Credits

OVERVIEW

Description

Cheerios is about love. And no other cereal brand can talk about love better than Cheerios. So we created “Nana," which tells an emotional story about the love of Cheerios bringing family members from different generations together.

Execution

Casting "Gracie" was easy. We simply reunited the cast from "Just Checking" and created a new storyline, knowing that America would love to see what she'd been up to. We were right. The spot landed in the top ten in the USA Admeter and was chosen as the number two Super Bowl spot by Adweek.

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