Cannes Lions
HAVAS 360, Paris / ROQUEFORT / 2013
Overview
Entries
Credits
Description
Roquefort is a cheese which distinguishes itself through its texture, its taste and its appearance; even if sometimes it divides opinion.
Roquefort doesn’t leave you indifferent though and that’s its main strength. It is a cheese for those with strong characters.
So when our main character, upon being offered Roquefort, responds with a "possibly", a divine voice is offended by is mixed reaction and interrupts with an absurd and exaggerated explanation of the importance of this outstanding cheese.
Similar Campaigns
6 items