Cannes Lions
ÅKESTAM.HOLST, Stockholm / MILKO / 2006
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Two people are out on a boattrip. The guy sits a bit bored in the bowdipping his feet in the water. His girlfriend lies flat on her back sleepingin the sun. The guy takes a bite of a sandwich with soft spread. Cut to acow swimming under water towards the boat. The cow reaches the surface. Itstops and stares at the guy. The guy stares back. After a few seconds thecow disappears in the depth again.Payoff: Milko Soft Spread. A near-cow-experience.
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