Cannes Lions
BISCUIT FILMWORKS, Los Angeles / CHEVROLET / 2012
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Commercials with the claim of being the top-selling car brand in America are usually filled with chest-beating, confetti and noisemakers. We went the opposite route. Quiet and shot at night, we projected Chevy’s top-selling cars on the sides of garages in a suburban neighborhood. And then we thanked people for welcoming us into those garages. No need to yell. Just a subtle “thank you” will do.
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