Drive new traffic and prompt visits to the Chevrolet's Bold New Era micro site, where the user is able to enter a once in a lifetime opportunity to pilot a MIG25 Foxbat. A variety of rich media buys over took the main portals, the combination conjured up a bold new execution.

16,500 visits to the site on the launch date of the banner campaign.40,000 visits in one month after the launch of the banner campaign.