Cannes Lions

CHEVRON LUBRICANTS

THE AD COMPANY, Guatemala City / LUBRI IMPORT / 2009

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We´ve been following the concept we created: Cars die too. Previously we´ve been showing funny ways cars die.With this, we went further in a most rare pespective of death. The commercial starts with a cliché of squealing breaks and tyres and we see a boy run after his ball into the street. Just when the car is about to hit him... it passes through the boy, like a ghost. The boy feels only a wierd sensation of wind. Surprisingly, the car was a ghost.Engines also pass away. Extend the life of yours with Chevron Lubricants.

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