Chewing gum is a very simple and old product. How then could we surprise our target? How could we make our consumer try our product?

5000 pencils with gum on one end were placed and distributed in schools during the final exams. A unique way to surprise students and promote GANG GUM’s flavours. We've used as media something that is always with students: pencils. In a very creative way: people are always biting them, so we've added our product on one end of the pencil, adding flavour and sweet to it. We've gave enjoyment, taste and flavour to moments of tension and jitters. We've found a creative way to make our target try our product.

Massive impact on social networks.Brand is thinking of launching it as a product soon.Students less stressed.