Style has always been a key tenant for Orbit gum. Consumers describe Orbit as having a distinct look and feel, and they express how clean and style are linked: the “clean mouth” benefit helps them feel clean and put-together, as does their own personal style. Finally, research proved that the new packaging experience and designs provided a surprising, stylish reveal. So, we actively wanted to drive relevance by leveraging current style and design trends to show a new, surprising face of Orbit gum.

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