Our first step was to catch the kids' attention.During the kids TV prime time we interrupted the shows with a very impacting news, which communicated the landing of a weird spaceship in the mountains of Costa Rica… in different news updates we began to tell the kids that the visitors were nothing less and nothing more than spacial zombies that came to conquer us.It was then that the brand's character came in and challenged the zombies to an indoor football match with the Bubba Team… the winner will keep the Earth. The cat forgot a detail though, and it was that a Bubba Team didn't exist until then.

Results:We managed to become an outstanding football promo, in times when every brand associates with this sport.In only 2 weeks, Bubba Goal chewing gum units were gone from the shelves, so the points of sale had to be reloaded with the product.The website had over 70,000 visits per month.The comic's print edition sold out.And the most important thing of all, we gave kids entertainment.