Wrigley's was launching a new, youth targeted, gum product on the Czech and Slovak markets called X-cite. The client wanted to reach across the entire youth audience using the Internet as a key channel in their media mix.

Our objective:Launch the product with a big splash to drive traffic to the web site and create awareness of the new brand.Our Solution:Using a combination of JavaScript, Flash Action Script, and iLayer technologies, we created something new and unique to Czech and Slovak web advertising a banner that literally bashed its way through the server page and into your mind.Placements were made on popular catalogue servers and due to the dynamic and unique nature of the banner, they produced a high volume of targeted visitors to the X-cite web site (over 200.000 unique IP addresses; the Czech Internet has approximately 2.500.000 users).