Creating the Eclipse landscape in and around their social hubs meant developing bespoke creative that reflected the individual venues people were visiting and the type of evening they’d be going on.The creative style was also highly adaptable as it had to be applicable to anything from Bus sides to the inside of toilets to being stuck on Mannequins that were placed en route, even applicable on a float at Sydney’s Mardi Gras

Brand relevance98% of the target who’d seen the ad said it related to them (norm 33%)57% of the target enjoyed the ad (norm 30%)45% felt more positive towards the brand (norm 38%)SalesEclipse Gum sales rose 9%; against a background of sales decline for 5 years