For the first time ever in Colombia

1. A Brand was Coproducing. NOT just doing regular product placement. Aguila and the channel Caracol TV, decided to co-produce Colombia´s Next Top Model. So client and channel´s creative team where deciding which was the best media content to have,and half of the total cost of the production was payed by Aguila.

2. For the first time,the show was not in cable tv, but in public TV, in prime time and co-produced by a brand.

3. Alcohol restrictions in TV became an opportunity of credibility. Aguila was integrated to the content in a credible way. Each challenge the girls had to overcome pointed to seed in a respectful way, Aguila´s attributes: charisma, joy, soccer and Colombian cultural values which also helped to bring this sophisticated global franchise into a closer approach to the culture.

It is the most participative and interactive marketing action in Colombian history.

More than 7.5 million votes to choose Chicas Aguila 2013.

Colombia´s Next Top Model became the #1 show in PRIMETIME achieving 11.7 rating, 20% more than its main competitor.

They have been invited to main cultural events

-Barranquilla´s carnival, the main carnival in Colombia with more then 1.5 million assistants,

-Colombian Telethon, inviting colombians to donate and the main show

-At 2014 world cup qualifying matches.

The image and aspirational values of these girls transformed them in brand icons again.