Cannes Lions

Chiedi alla luce

IDEAL COMUNICAZIONE, Torino / ALFA ROMEO / 2018

Film
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The film tells the story of the automobile’s perfect balance in a speech that turns to the natural elements and asks them to pass their judgement on the product. The words are accompanied, in a dizzying crescendo, by images of nature and physical gestures alternated with the product driving down the countryside, facing the rain and road with the same grace with which nature runs its course.

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