GARBERGS, Stockholm / CHILDHOOD CANCER INTERNATIONAL / 2016
Together with the composer for Disney’s Frozen Christophe Beck, and his 12 year old daughter Sophie, we created the song "We Are One” - an anthem for childhood cancer awareness. We teamed up with some of the most talented singing kids on Youtube, many of them famous for their appearances on talent shows such as America’s Got Talent, The Voice Kids Australia and Britain’s Got Talent, and asked them to invite all kids of the world to the website Child4Child.com. On the website kids could record the chorus to the not yet released song and become a part of the official version. And one month later, on The International Childhood Cancer Day, we released the full version of We Are One on all major streaming platforms, such as Spotify, iTunes, Deezer.
We launched the campaign with the help of some of the most famous young voices on YouTube such as Alexa Curtis (winner of The Voice Kids Australia 2014, Livvy Stubenrauch (the voice of Anna in Disney’s Frozen), Robbie Firmin (Britain’s Got Talent) and Aaralyn O’Neil (America’s Got Talent). The ambassadors invited all children in Youtube trailers to join in at Child4Child.com, where they could record the chorus for ”We Are One”.
Visitors were met with a short introduction of the project. By turning the globe you could watch contributions or press the “Record the chorus”-button. We also released the chorus on the singing app Musical.ly.
The song was launched one month later on all major streaming platforms. We also released an official music video consisting of the children’s creative contributions of the song. The video was edited by Johan Söderberg, known for his work for David Bowie and Beyonce.
The results were stunning. Over 900 000 kids joined the campaign and recorded, mimed and created music videos to the song. After only three days #child4child became a trending topic on the kids singing app Musical.ly. The campaign was covered in national news shows and articles in over 94 countries. Child4Child has generated 29 million likes in social media and the song has resulted in 369 million loops on video apps like Musically and Instagram. ”We Are One” has since the official release been available for free on numerous streaming platforms, such as iTunes, Spotify, Deezer and Apple Music.
COHNANDJANSEN J. WALTER THOMPSON, Bucharest
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ALBUQUERQUE DESIGNERS, Lisbon
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