Cannes Lions

CHILD ABUSE AWARENESS

GARNIER/BBDO, San Jose / FUNDACION PANIAMOR / 2008

Awards:

1 Shortlisted Cannes Lions
1 of 0 items

Overview

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Overview

Description

We used a very well known '70s ballad, ('El Hombre de mi Vida', by Angelica Maria, a famous Mexican singer) with very grown-up lyrics, sung by a little girl, to convey how abuse can change a child's life, and so create awareness of this problem.

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