In honour of the 20th birthday of Child Focus we got access to a medium that could spread our message directly through the mailboxes of thousands of Belgian households: stamps.

Instead of making a stamp that celebrates the birthday we decided to use it to spread our core message, hope.

The stamp had to embody all missing children, without losing the emotional side of these stories. So we started off from the central excruciating emotion that all families of missing children have to endure: loss.

We wanted to show the void in the life of these families in its most pure form. We did this by doing the opposite of what people expect on a stamp: we didn’t show a portrait. Instead we used its absence as the central design element. Effectively saying everything by showing nothing.

The stamps were available in 670 postal offices across Belgium.

No research was done pertaining to results.