Borrow the concept of a wild kid (who is naughty and loves adventures).

First, we need to let moms know child travel safety issue are very severe in China. Their love is unsafe.

Then we guide moms to do it right. We lead moms to think more when they prepare a shopping list before the baby 's birth. In a gamification way, they realize that their child safety seat is a must for the safest love possible.

"Awareness, purchase & use" are the basic steps.

They have the chance to gain a child safety seat for free in the campaign.

No hard advertisement,no fluffy promotion,only love

Three weeks

2,774,041 unique visitors

87,576 times experience

Just let babies love to “sit” right