Cannes Lions

CHILD SOLDIER DONATION APPEAL

JUNG von MATT, Hamburg / OHNE RUSTUNG LEBEN / 2010

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Outcome

Our direct mailing has been sent to approx.14.000 German households of our target group (families with small children). 855 of these people (6.1%) decided to donate, overall approx. 5,300 Euro. Furthermore 95 people decided to join the organisation Ohne Rüstung Leben e.V. (no membership fee).