The brief was to raise awareness that 1 in 7 children are suffering in bad housing, and to emotionally engage people on the topic.The target audience was ‘anyone with a heart’ travelling on the London Underground.The Solution:We featured children that actually suffer in bad housing, trying to escape through the screens. They were actual size and shot to look as lifelike as possible. Locations/Scale: The campaign featured on digital escalator panels in 4 London Underground stations. There were also digital poster screens in Canary Wharf and Manchester Piccadilly.