Having children's mother and a five-year old girl with hearing problem to "tell" the story in front of the camera, about serious outcome of not using children's medicine appropriately. And we also want to deliver the strong message that children should use children's medicine.

From September, 6th to 12th, we launched this public welfare announcement and to bring awareness of using children's medicine appropriately.

The public welfare announcement has attracted 1 hundred million online views within a week after broadcasted. It’s has earned support from more than 1thousand organizations. More than 3 hundred media organizations and 30 hundred online KOL supported us. Weibo (online social network) has recommended this campaign as a pop-up headline to hundreds of millions users. It also is covered many times as in-depth report by the national television and newspapers. Earned media worth USD 300 million.