'Champions for Africa', a unique opportunity to see the cracks of international football in an intense duel.“This match is a matter of life and death" because what is at risk is collecting money for kid’s programs.We filmed virals, in which some football players were caught in situations that would be noticeable. The main sport media of spain and sport blogs gave great coverage and more than 100.000 visits on Youtube.Then we realeased a TV spot to reveal the mystery, showing that Champions for Africa was behind it.In addition, creativity was development for Graphics and online.

- Describing the success of the promotion with clients and customers, including measurable outcomes:€ 350,000 of revenue at the match day.€ 987,000 total profit of this campaign.The match was the most watched program on television that day.More than 100,000 hits on YouTube during the teaser campaign.And all this with just € 10,000 budget for the campaign.