Solution:The target audiences of Plan and organic supermarkets overlap. We launched a test campaign targeting the customers of organic supermarkets in Hamburg. At the bottom of the shopping baskets, customers found our campaign liners picturing children with outstretched hands. When the buyers put their articles into the basket, they placed them in the children’s hands. On the back of the liner they found the solution: What these children need is not food, but a chance—with a Plan sponsorship.

Result:Plan does not publish any conclusive results about new sponsorships, response rates or CpOs. During the campaign period, the response channel Internet recorded an increase in click rates.