Children’s Miracle Network is a non-profit organisation that raises funds for more than 170 children’s hospitals. Many consumers are familiar with Children’s Miracle Network’s red and yellow hot air balloons when they are solicited for a dollar donation at checkout counters at familiar retailers like Wal-Mart and Dairy Queen. The hot air balloon will remain a part of the new Children’s Miracle Network Hospitals identity, but can be optimised.

The simple addition of “Hospitals” to Children’s Miracle Network’s existing name clarifies where the organisation helps children. Grounded in Children’s Miracle Network Hospitals belief that every child deserves hope and healing, Landor’s refreshed identity created a contemporary, iconic brand and a kinetic identity system that raises those hopes even higher - letting their hot air balloon take flight. The simplified, modern brand mark pairs well with any of its partners, and an extensive guideline system was created to ensure success in varied circumstances.

The resulting brand is one that both the Children’s Miracle Network organisation can be proud of, and one that will help drive the Children's Miracle Network Hospitals mission forward into the future.