Cannes Lions

CHILDREN'S CHARITY

SAATCHI & SAATCHI, Frankfurt / SAVE THE CHILDREN / 2008

Overview

Entries

Credits

Overview

Execution

To generate donations for the Save the children charity by attracting the interest of newspaper readers.

Outcome

Due to web pages, connected to each brainteaser, donations and visits to the Save the children homepage increased.

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12 items

1 Eurobest Award

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