IdeaWhat if the bottle contained a real message written by a real child who truly needed help?In addition to creating the solidarity bottles, we also created their labels. And before putting the labels on the bottles we sent them to hundreds of schools in countries such as Honduras, Ecuador and Mexico so that the children that the foundation helps could write what they want to be when they grow up on the labels.Every bottle was a unique product with an original message written by a child in need in Latin America.

In the first few weeks we sold more than 10 thousand.

More than 20,000 children will receive help.The 2nd edition is in production.The action will be extended to Asia in 2010.We created a website where people could find the bottle they had bought, see otherchildren’s messages and watch their videos writing the labels at school.We sold the bottles at 'VIPS'(the most important mini-market chain in Spain) and later at Toys R’ Us.Even the Prince and the Princess of Asturias and Real Madrid’s captain Raúl joined andsupported the project.