Cannes Lions

CHILDREN'S CHARITY

RMG CONNECT, Sao Paulo / CASA DO ZEZINHO / 2005

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The art insight came from a report released last year by the United Nations. In this report, a terrifying statistic declared that every 5 seconds, a child starves in the world. Many times, people reject and are insensible to hunger and misery, as well as to pop-ups. Many times, people treat hunger and misery with insensibility and rejection as well as the pop-ups. A pop-up window opens. The web surfer closes it. After 5 seconds, another pop-up appears, and then successively, until the message is completed.

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