This cinema commercial follows the life of a small boy growing up in Ireland. Through his memories, we see that he has been brought up surrounded by addiction, neglect, abuse and poverty. Which leads us to the question - with a childhood like this, what hope does he have? Barnardos believes that what happens to us as children shapes who we become. However, if they reach these families in time, they can still help break the cycle. When we see this boy, he is at a crossroads, the public was encouraged to donate to Barnardos and change a child’s future.