The SOS Children's Charity Village Shop is an imaginary online shop, where people can donate money by 'purchasing' needful items for the children in the villages.

The 'shop' has three main functions: to get donations, to give away information and to spread the word of this new way to donate.

The donor gets, per mail, a sticker booklet of the village and stickers of the items donated – all drawn by Huck and Richard Scarry. By filling the sticker booklet the donor can follow concretely their donations, improving the life of the children.