Cannes Lions

CHILDRENS CLOTHES STORE

RAFINERI, Istanbul / BEYMEN / 2012

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Description

Beymen’s is a Turkish department store selling top fashion brands.The objective of these commercials was to make the store’s customers aware of the children’s department. Thus, we decided to grab these A+ parents attention with a babytalk radio spot. In Turkish, the first sound which comes out from a baby’s mouth is defined as “A-Gu”. After hearing “A-Gu” voice, all parents are impatiently waiting for their babies first meaningful words. In this spot, we first hear a baby mumbling and repeating the “A-Gu” sound and completing these meaningless sounds with the word “Gucci”.

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