Cannes Lions

CHILDREN'S ORGANISATION

LOWE BRINDFORS, Stockholm / SAVE THE CHILDREN / 2010

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We started off by raising a large tent at the Hultsfred Festival (Sweden’s largest annual music festival). But how do you attract a young audience who are busy partying?You simplify access to clean toilets.

We made a wristband that gave the wearer unlimited access to clean flushing toilets on the festival grounds. For 20 SEK you were not forced to use disgusting portable toilets, and at the same time you supported the fight for children’s rights. Every wristband sold became a human billboard for Save the Children on the festival grounds.

Outcome

Every second visitor to the festival bought the wristband. More than 2000 youths stayed in the tent and made pins, wrote personal messages and contributed with songs and messages to Save the Children’s Youtube channel. More than 400 young people signed up to get the organisation’s monthly letter.

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