Cannes Lions
OGILVY & MATHER TAIWAN, Taipei City / FRANZ CHINA COLLECTION / 2010
Overview
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Credits
Description
This is an experiment to record the human brain wave and heartbeat, and transform the invisible, untouchable love into something humanly we can actually see and touch; and it is also a creation of love, for two people who love each other, and to share in this experience together.
Execution
We selected and combined several patterns from nature that are commonly used by Franz. We recorded the brainwaves and heartbeats, a representation of emotions, memories and love, of pairs of people with various relationships (family, married couples, lovers and friends), and transformed them into patterns on white china plates. Participants created a plate together and were able to actually see their love, without any words or language.15 days later, participants received their personalised plates. Every plate is the only one of its kind in the world because every love is completely unique.
Outcome
Online registration reached its quota within 3 days. Over 90,000 viewers visited the website within 1 week, three times the average. On-site registration at the exhibition exceeded capacity every day. Many news channels showed up to report our story. We even received requests to extend the exhibition. But nothing can compare to the touching moments we witnessed everyday on site, like when a family was brought back together. Once torn apart by their son’s depression, the family rediscovered their love at the exhibition and embraced each other in tears. This was truly the best result.
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