The Swiss chips market has been controlled by “Zweifel chips” for many years. Our client Intersnack decided to challenge this fact and instructed us to develop a campaign to launch Chio chips in Switzerland. The campaign should get the consumers attention and differentiate Chio versus Zweifel with regards to image and taste.We show young people on their desperate search for a really new and exciting taste.

They break the socially accepted borders. They really try everything, because this really is a new taste.