Chipsy introduced new packaging designs, which was all about the atmosphere of the flavor. Not only that, this packaging moved Chipsy from a local brand to an international one, as Chipsy became the official ‘Lays’ of Egypt. The Chipsy logo was changed to the Lays one, or Walkers as named in the UK. A copy was introduced to communicate this atmosphere of flavor, and the new international logo, which was a revealed at the end of the copy.