Cannes Lions

CHIQUITA BANANAS

LOWE TESCH, Stockholm / CHIQUITA BANANA COMPANY / 2006

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It took Chiquita 12 years of hard work to get the Rainforest Alliance certification.

Now Chiquita invites you to keep on caring for the rainforest together with them - dedicate a few minutes of your life to “jungle duty” and Chiquita will adopt rainforest (the better you perform, the more rainforest will be adopted).Objective: Make consumers experience the campaign message: Chiquita is growing a better banana.

Target group: Banana buyers, mainly parents with young children (0-12 years) and young adults as they consume a lot of bananas and have a higher social and environmental conscience.

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