We decided to stay away from conventional media and create something engaging and interesting for our target group: like a Pinball Machine. The game within was designed to help a Bollywood starlet cross the multitude of people that stand between her and stardom.

Each machine dispensed close to 25,000 Chlormint candies.

The TG: young people responded well to the game, and many flocked in lines to try their luck.

Sales went up by 12% and there were huge recalls in brand engagement levels.

The return on investment was twice the initial amount invested.