Cannes Lions

Chobani Flip: Illustration

CHOBANI, New York / CHOBANI / 2018

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Chobani is America’s #1 yogurt brand. It is famous for its generosity. It advocates for refugees. It gave 10% of its company equity to all its employees. It is a major charitable donor. It gives grants to young food entrepreneurs.

What made the company most famous (and successful) is its fight to improve food quality, affordability, and standards in America. As a result, one in seven Americans are obese and $367 billion dollars is spent annually to medically treat diabetes. Chobani exists to make natural food affordable. It believes that better food creates a better future. That’s why Chobani’s brand platform is “For Happiness Ever After.”

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