Cannes Lions

Chobani Photography

CHOBANI, New York / CHOBANI / 2018

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Chobani is America’s #1 yogurt brand. It is famous for its generosity. It advocates for refugees. It gave 10% of its company equity to all its employees. It has rehabilitated poor rural cities. It is a major charitable donor. It gives grants to young food entrepreneurs.

What made the company most famous (and successful) is its fight to improve food quality, affordability, and standards in America. Most Americans cannot afford to regularly eat healthy, nutritious food. As a result, 1 in 7 Americans are obese and $367 billion dollars is spent annually to medically treat diabetes. Chobani exists to make healthy food affordable. It believes that better food creates a better future. That’s why Chobani’s brand platform is “For Happiness Ever After.”

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