BriefTo launch brand website and develop kids loyaltySolutionA 360 ‘drive to web’ campaign, from TVC to pack to web.Brand Characters (a boy called Pierre and his dog called Pico) are coming to life in the digital space via frequently renewed webisodes (= 3D high quality games, branded goodies and nutritional content).These webisodes are the direct follow ups of the creative idea of the commercials, which become a sort of trailers of the websisodes.A smart on pack code mechanic allows kids to unlock extra content and hidden game levels (mile age program).Nickname : cyberlions Password : cyberlions