Branded entertainment is a increasingly popular way of working with brands in the Nordic countries. Preferably when the target audience is young and per definition against traditional advertising.

Choco Latte is supposed to be enjoyed at home with your friends. So the solution – a popular band performed in an apartment – was something that fitted the product perfectly. Also, by letting the artists themselves do the advertising, we built a strong relationship between the Choco Latte brand and the target group. A target group that love their favourite artists, but despise traditional advertising.

An awareness of 19% (our goal was 20% but was based on an assumption we would run a large TV campaign)

Choco Latte is now one of the top selling chocolate drinks on the market.