Whilst many confectionary brands are aimed at kids, Pascall identified that many of their consumers were adults that have grown up with the brand, and they still love the lollies as much as they did when they were young. With the idea that Pascall are ‘Lollies for Grown Ups’ we created spots in the style of childhood children’s shows with adult themes for our grown up audience.Pineapple Lumps are one of New Zealand’s most iconic sweets. As they are only sold here, Kiwis ask friends or family to send them some while they’re living overseas. Simon, a typical Kiwi has moved to London. (Many Kiwis go on an ‘Overseas Experience’ most typically to England for lifestyle and career opportunities). However for Simon, life isn’t going so well until he receives a care parcel from home.