Cannes Lions
SAGAFILM PRODUCTION, Reykjavik / MS DAIRY COMPANY / 2013
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Description
In Iceland it is against the law to advertise beer. By convention the legislation is circumvented by including a disclaimer in small lettering at the end of beer commercials that says „light beer“.
The commercial that launched Chocolate milk adapted the style of beer ads and made fun of them by including a similar disclaimer, „léttmjólk“ (literally: light milk).
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