Cannes Lions
CHOCOLATE SNACKS
OGILVY BRASIL, Sao Paulo / KRAFT / 2010
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Execution
To launch Mini Bis Chocolate.
Outcome
The objective of the communication was to launch Mini Bis Chocolate for ABC classes, from 18 to 35 years old, who already knew and always liked the Bis brand.Orkut is the most used social network in Brazil (44 million users) and 77.33% is constituted by this public.
Similar Campaigns
12 items
