We turned Burger King’s most famous sandwich, the Whopper, into the most incredible and sweet flame-grilled combination ever: The Chocolate Whopper. But not saying whether it was real or not. This new Whopper was made with chocolate cake bun, flame-grilled chocolate patty, raspberry syrup, white chocolate rings, candied blood oranges, milk chocolate leaves and vanilla frosting. Designed to create discussion and desire, it was too good to be true. Because, well… it wasn’t true.

We made a full Chocolate Whopper product demo, showing all the Chocolate Whopper ingredients (chocolate cake bun, flame-grilled chocolate patty, raspberry syrup, white chocolate rings, candied blood oranges, milk chocolate leaves and vanilla frosting) and posted on Youtube and Facebook two days before April’s Fool for more than 22 countries. At the end of the video the message was dubious: “Coming soon… maybe” to intentionally cause confusion. Only on April’s 1st we revealed that the Chocolate Whopper would never be an actual product. Still the reaction from people and news was positive and immediate.

3.1 billion global impressions.

18 million dollars in earned media.

22 countries participating.

Over 30MM views in three days.

More mentions for Burger King than the top 5 Chocolate brands for the same period (Easter)

Dozens of homemade Chocolate Whoppers, turning a fake news into real news.

Millions of people left only with the desire to prove the Chocolate Whopper.